Blueyed Director Ric Serena recently received a Promax Award, honoring design and marketing work in the advertising and promotions business, for his 60 second on-air promo for CBS. Released in 2014, the spot was created to celebrate the 50th Anniversary of the Rudolph the Red Nosed Reindeer animated special, and includes many stars from CBS's many hit series.Blueyed Director, Ric Serena, recently received a Promax Award for his 60 second on-air promo for CBS. Released in 2014, the spot was created to celebrate the 50th Anniversary of Rudolph the Red Nosed Reindeer animated special, and includes many stars from CBS's hit series. View full spot here.